Lines Premium Picks Promo
I spearheaded an innovative email campaign for Lines, aiming to promote our new 'Lines Premium Picks Service.' Priced at an introductory offer of $9.95 for the first month (regularly $29.95/month), this service provided subscribers with exclusive, in-depth sports picks each week, combining human expertise and AI-driven confidence scores.
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ROLE
CRM Manager
CLIENT
Lines
Lines faced the challenge of monetizing our free daily email subscribers beyond reliance on affiliate sportsbook links, which offered limited revenue control. Our objective was to create a sustainable revenue stream that we could directly manage, ensuring full profit realization from our substantial email subscriber base.
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the challenge
Leveraging my insights into our subscriber database, I crafted a targeted 6-email sequence campaign, utilizing fear of missing out (FOMO) tactics and attractive promotional offers, including holiday specials. This strategy was designed to entice our free subscribers to opt for the Lines Premium Picks Service, capitalizing on the special first-month rate to boost sign-ups.
the solution
The campaign was a resounding success, achieving an average open rate of 40% and a click-through rate of 5%. Remarkably, within the first week, we gained 200 new subscribers, and through ongoing CRM strategies, the service has grown to over 1,200 active subscribers. This not only reflects the campaign's effectiveness but also underscores the growing value and appeal of our premium service.
the outcome
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In need of a CRM & Analytics Manager?
I'm currently available for work.
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404-574-0102
hakeemwarner95@gmail.com
