CX User Expansion
I developed a growth-focused email campaign, 'CX Cloud User Expansion,' targeting customers within companies already using CX Cloud, who had not yet requested access to the platform. This campaign was part of a broader strategy to increase active user engagement and platform utilization.
more projects
let's chat
ROLE
CRM Manager
CLIENT
Cisco
A key challenge was that many customers, though entitled to use Cisco’s CX Cloud, were not taking the initiative to request access. This lack of engagement was leading to lower overall adoption rates, as a significant number of users remained inactive on the platform.
contact me
the challenge
To address this, I implemented a multichannel marketing campaign aimed at encouraging customers to activate their access to CX Cloud. The first phase included a targeted web campaign on Cisco’s website, focusing on specific contacts. The second phase involved an email campaign reaching out to contacts not active on Cisco's website, ensuring a comprehensive approach to user engagement.
the solution
The CX Cloud User Expansion email campaign successfully reached a substantial audience, achieving an open rate of 19% and a click-through rate of 3%. This strategic marketing effort led to a 5% increase in requests for CX Cloud access, as reported by Cisco's project management team, highlighting the campaign's effectiveness in boosting platform engagement.
the outcome
(Click image to enlarge)
In need of a CRM & Analytics Manager?
I'm currently available for work.
email me
404-574-0102
hakeemwarner95@gmail.com
