CX Cloud Telemetry
I orchestrated a growth-oriented email campaign, titled 'CX Cloud Telemetry Journey,' targeting customers who had not yet connected their device telemetry to Cisco's CX Cloud. The campaign's goal was to boost customer engagement by highlighting the benefits of integrating their device telemetry with the platform.
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ROLE
CRM Manager
CLIENT
Cisco
A significant challenge we faced was the underutilization of CX Cloud’s telemetry connection feature by users. This lack of engagement limited customers from accessing enhanced insights and analytics for their products, subsequently affecting overall platform adoption rates. Our aim was to motivate users to explore and adopt more features offered by CX Cloud.
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the challenge
To counter this, I developed a recurring email campaign designed to encourage users to connect their device telemetry with CX Cloud. The campaign strategically focused on educating users about the benefits and functionalities available on the platform, aiming to increase feature utilization and enhance user experience.
the solution
The CX Cloud Telemetry email campaign achieved notable success, marked by a 20% open rate and a 3.5% click-through rate. This strategic communication significantly contributed to an 8% increase in users connecting their device telemetry, demonstrating the campaign's effectiveness in boosting platform engagement and feature adoption.
the outcome
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404-574-0102
hakeemwarner95@gmail.com
