CX Cloud Adoption Journey
I led a strategic 4-touch email marketing campaign for Cisco, focused on promoting the adoption of the Cisco CX Cloud platform. The campaign was designed to engage users and highlight the comprehensive benefits and features of CX Cloud, encouraging deeper platform utilization.
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ROLE
CRM Manager
CLIENT
Cisco
Despite purchasing Success Tracks, which bundled hardware and software services for enhanced network security, many customers remained underutilizing the accompanying CX Cloud digital platform. The core challenge lay in customers not fully adopting CX Cloud and leveraging its extensive features to their advantage.
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the challenge
I crafted a targeted 4-touch email marketing campaign that effectively communicated the diverse features and benefits of CX Cloud. The campaign was carefully structured to also promote available trainings and IT support, guiding users towards a smoother adoption of Cisco's advanced cloud platform.
the solution
The CX Cloud Adoption campaign achieved significant success, marked by an impressive open rate of 25% and a click-through rate of 2%. These engagement metrics played a crucial role in boosting the platform adoption rate by 20%, demonstrating the campaign's effectiveness in enhancing user interaction with CX Cloud.
the outcome